The 39th Honolulu Marathon generated $107.6 million in spending and generated $5.01 million in taxes, according to a study group from Hawaii Pacific University.
This was the seventh year in a row that the HPU group found that spending for the visitor-driven marathon surpassed $100 million.
The report was based on 1,887 interviews of marathon participants between Dec. 8 and Dec. 10, 2011, at the Honolulu Marathon Expo. Of those interviews, 1,323 were done in Japanese.
"The yen was at a 25-year high vs. the U.S. dollar," said Professor Jerry Agrusa of the HPU Travel Industry Management Dept. Agrusa led the impact study group for the 11th year in a row.
Agrusa said his surveyors found that another reason for the increase was a renewed appreciation of life itself by Japanese vistors. Their country?s catastrophic earthquake and tsunami seemed to motivate them to "stay longer, spend more money and enjoy life in Hawaii," according to Agrusa.
The study found a 13.3 percent increase in the Japanese runners' length of stay. Participants from Japan spent $344.67 per day, a slight increases over 2010.
Of the 22,615 Honolulu Marathon registrants, 12,359 were from Japan, 1,367 from the U.S. Mainland and 688 were from countries other than the Japan. Registrants from Japan accounted for more than 85.7 percent of all registered runners from outside of Hawaii.
Agrusa said that when asked how likely the participants are to recommend Hawaii as a travel destination to others, 97.8 percent of those interviewed answered "very likely" or "likely," with only percent stating that they were "unsure." None of the nearly 1,887 respondents answered "unlikely."