Published On: Mar 14 2012 06:10:55 AM HST   Updated On: Mar 14 2012 06:11:15 AM HST

Audience Measurement and Analysis (Nielsen)

KITV is Honolulu's source for audience and ratings information. In addition to overnight household data and demographic ratings data six times each year, KITV is able to provide additional Nielsen data that may be helpful in establishing your marketing plans. These include county coverage, audience flow, audience duplications, NSI Plus data, and ethnic information. Your KITV Account Executive can also supply you with historical data and projections for all home-market stations and cable networks. Also available are reach and frequency, audience trends and composition, and post-buy analysis.

Do you buy cable? Is your cable buy performing as well as you think it is? KITV is your cable ratings resource. KITV subscribes to cable ratings for the Honolulu market and can show you exactly the audience cable can deliver. When buying cable networks, make sure your cable rep subtracts the market's satellite penetration from your cable ratings, since cable CANNOT deliver these homes. And now, wired cable and satellite demo ratings are broken out on the Nielsen tapes allowing you to know exactly what cable is delivering.


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