Visitors who came to Hawaii in February 2014 spent a total of $1.2 billion, which is a slight drop by 0.6 percent compared to February 2013, according to preliminary statistics released Thursday by the Hawai'i Tourism Authority.
Total arrivals declined by 4.3 percent to 646,759 visitors compared to February 2013, but was partially offset by increased average daily spending, which increased by 2.6% to $203 per person, and a longer length of stay (+1.2 percent to 9.28 days).
Among U.S. West visitors who came by air in February 2014, fewer arrivals (-7.1 percent to 222,879 visitors) and lower daily visitor spending (-2.5 percent to $164 per person) resulted in an 8.6 percent reduction in visitor expenditures to $349.5 million.
U.S. West visitor expenditures and arrivals have shown year-over-year losses since August 2013.
"While our mature U.S. West and U.S. East markets have been declining, a trend we anticipate continuing into the second quarter of the year, the HTA has been focusing on growing arrivals from international markets like Korea, China and Taiwan," said HTA President and CEO Mike McCartney. "Our pivot to further develop international markets will help sustain Hawai'i's tourism economy for the long term."
While U.S. East arrivals of 143,688 visitors (-0.8 percent) were about the same as last February, higher daily spending (+7.6 percent to $216 per person) contributed to a 6.9 percent growth in U.S. East visitor expenditures to $332.9 million.
Arrivals from Japan (119,882 visitors) were comparable to February 2013 (+0.5 percent). However, decreased daily spending (-4.6 percent to $286 per person) led to a 5.2 percent drop in Japanese visitor expenditures to $195.7 million.
Growth in arrivals (+1.4 percent to 66,233 visitors) and a longer average length of stay (+3.3 percent to 13.05 days) offset lower daily spending (-2.4 percent to $162 per person) by Canadian visitors in February 2014. The net result was a 2.3 percent increase in Canadian visitor expenditures to $140 million.
Arrivals from All Other markets decreased 3.3 percent to 78,249 visitors. Combined expenditures from All Other visitors rose 7.6 percent to $195 million, boosted by higher daily spending. Arrivals by cruise ships fell 37.8 percent to 15,828 visitors in February 2014.
There were fewer visitors to the four larger Hawaiian Islands compared to last February. Visitor expenditures increased on Hawai'i Island (+11.5 percent), but declined on Oahu (-3.3 percent) and Maui (-1.1 percent), and was virtually unchanged on Kauai compared to February 2013.
There were 847,238 total air seats to Hawaii in February 2014, comparable to last February. Scheduled seats from Other Asia (+15.7 percent), Oceania (+13.8 percent), Japan (+9.2 percent) and Canada (+6.7 percent) increased but scheduled seats from U.S. West (-1.8 percent) declined.