Battle over airplane banner advertising heats up

Published On: Aug 06 2014 04:09:50 AM HST   Updated On: Jul 09 2014 07:34:46 AM HST

The battle between airplane banner company Aerial Banners North and the local Honolulu government continues. 

Click here to watch Pete Caggiano's story.

The pilot of a plane flying for the company has already been cited under a local ordinance meant to keep aerial advertising off of the island.  Honolulu Mayor Kirk Caldwell reinforced his commitment to the law Monday. 

“We’ll continue to cite every single time this pilot of whoever is flying aerial banners, they will be cited repeatedly,” said Caldwell. 

The attorney for Aerial Banners North Michael McAllister believes that the company is operating well within the boundaries of the law.  He cites a waiver granted by the Federal Aviation Administration to Aerial Banners North that allows for banner operations.  “Aerial Banners is authorized to tow banners and fly within the airspace and it is proper for them to do so,” said Mcallister. 

Those who oppose the advertising believe that the waiver does not exclude the company from local laws and regulations.  This was seemingly echoed by a FAA statement on Tuesday to KITV 4.

“This certificate of waiver does not waive any state law or local ordinance.  Should the proposed operations conflict with any state law of local ordinance or require permission of local authorities or property owners, it is the operator’s responsibility to resolve the matter,” said the FAA statement.

Similar cases have come up in the past, and on two occasions the courts have upheld the ordinances restricting the advertising. 

This case like past cases may again have to be decided in the courts.


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