Hearst, Dr. Oz to collaborate on new magazine project

Published On: Jun 24 2013 07:44:58 AM HST   Updated On: Jun 25 2013 01:49:49 AM HST

Hearst Magazines and Dr. Mehmet Oz, of the Dr. Oz Show, have announced a partnership to pilot a new lifestyle magazine.

The magazine will offer fresh lifestyle content with an upbeat, optimistic attitude.  It will deal with readers' physical and emotional well-being, food, beauty, real-women's stories, news, travel and finances. 

“Hearst has a very successful track record of partnering with unique brands and personalities to create engaging content for readers,” said David Carey, president of Hearst Magazines. “Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market.”

“This is about a lifestyle,” Oz said. “Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful life.”

Hearst Magazines is one of the world's largest publishers of women's magazines.  The new publication will follow the same successful formula used in the launch of Food Network Magazine in 2008 and HGTV Magazine in 2011.

The new Dr. Oz magazine will debut in the first quarter of 2014. Initial newsstand distribution for the first pilot issue will be 350,000 copies, with an additional 450,000 copies sent to targeted subscribers of select Hearst titles.


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