It's a bargain hunter's dream. Perhaps it is the most wonderful time of the year.
So good, that a few have been camping out at the Best Buy in Aiea since Sunday. The store opens on Thanksgiving Day at 6 p.m.
Shoppers say this is just the beginning.
"I'll be doing the after Christmas. I'll be doing the before Christmas. I'll be shopping every day until Christmas," said Larissa Seau.
To get those deals, you'll first have to get in line at the right time. Toys 'R' Us opens at 5 p.m. Thursday. Macy's and Sears follow at 8 p.m.
"It just seems to be if the anchors open earlier, everybody wants to take advantage of that traffic and hopefully sales in those early morning hours," said Frederick Paine, General Manager of Pearlridge Center.
Pearlridge will allow shoppers to come in an hour before midnight. Thirty-seven of its smaller retailers will open their doors when the clock strikes midnight. That number is up from 22 stores last year. Sales are also up.
"I think the word gets around that we did this much business from 2 to 4 so they want to take advantage of that," said Paine.
Some shoppers fear the new Thursday rush will bring out more deal-seekers making buying more competitive.
"For me, I'd rather do it when there's hardly people around," said Sherry Price. "Shopping is easier. Less crowd, less people."
Others welcome the change, as long as they keep getting a lot of it back.
"I think it's good that they're doing it like that. A lot more opportunities for people to get their things done earlier and just get whatever they want if they're not able to make that last-minute rush," said Seau.
Some of the deals that those shoppers at Best Buy are already camping out for include two flat-screen televisions. Both have screens larger than 54 inches and are under $1,000. Other doorbusters being advertised are iPads, laptops and other electronics.