Marathon runners and shoppers alike are going to the Hawaii Convention Center.
If fitness is their passion, they're fueling it at the Honolulu Marathon Expo.
Hawaii Pacific University professor Jerry Argusa and his students compiles the data on visitor spending in Hawaii due to the Honolulu Marathon. Those numbers show that one Japanese visitor spend an average of $351 a day.
"A high percentage of them saying they're here to spend," said Argusa. "They're here to enjoy themselves. Spend 6, 7, 8, 9 days from Japan."
There's more than 31,000 people signed up for Sunday's event already. Argusa says 16,000 of them are from Japan and more are expected to walk in by Saturday.
"You think people would plan months ahead of time, but we'll get about a thousand entries race week," said Honolulu Marathon President Jim Barahal.
While in recent years, officials say entries have been down they also tell us the numbers are rising across the nation and they expect that trend to continue locally.
"I think the overall attitude toward health and fitness is awareness," said Barahal. "I think people are doing more fitness-oriented activities."
If you haven't signed up for the race yet, and you still want to, just head down to the Hawaii Convention Center before 5 p.m. Saturday. You can also check out the products at the expo.
According to one race officials, there are 29,997 runners registered for the marathon and 2,608 registered for the 10K Race Day Walk, bringing the total to more than 31,000.