It happens everyday on the University of Hawaii campus -- skateboarders and bicyclists whizzing by pedestrians in a rush to get to class.
"If it's really crowded, I don't think you should be zipping by like that," said senior Kalani Ware.
"I skateboard a lot so when I see people who don't know how to skateboard, I think, 'Oh, no,'" said junior Evander Stone.
To help raise awareness about safety on campus, students and university employees are drumming up a new campaign called "Move with Aloha," an effort to get students and staff to move cautiously to avoid accidents.
"It's really important for safety. We've had some near misses. We've had some folks who get startled sometimes when someone comes at you quickly. We haven't had any serious accidents and we want to keep it that way," said Crysttal Steiner, transportation demand manager.
Steiner says she's excited about the new regulation, but knows it will be hard to enforce since it doesn't come with any fine or citation. "We really have a norm of treating each other with respect and 'Aloha' here, we think it can be self-enforced," she said.
That's where the students come into play, saying "Mahalo" to those who are putting the policy into practice.
"I think it's good to make sure everyone's safe and everyone's on the same page so no one gets hurt," Stone said.